False Advertising Costs Bell Canada Millions

Bell

An investigation into the prices being advertised by Canadian telecommunications company Bell, has resulted in a $10 million dollar fine.

An investigation into the prices being advertised by Canadian telecommunications company Bell, has resulted in a $10 million dollar fine. The investigation was conducted by the Competition Bureau, which discovered that the advertised rates by Bell were deflating the actual rates by 15%. In the Suite 101 Mobile Technology article by Marcus Hondro, Hondro writes:

“The $10 million monetary payment levied against Bell Canada is the highest amount that can be charged companies for misleading advertisements or other infractions that fall under the bureau’s jurisdiction. In this case it is the result of advertising that has been going on since December of 2007, the bureau stated.

The bureau said that Bell Canada had been charging “….higher prices than advertised for many of its services, including home phone, Internet, satellite TV and wireless.” The prices advertised by the telecommunications company were in fact not the cost of obtaining the service when other mandatory fees, such as those related to TouchTone, digital TV and rental of modems, were added on.”

Read More: “Bell Silenced: Company Fined $10 Million for Misleading Canadians

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Article Published June 30, 2011

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