Deal with inappropriate use of social media by employees can be a major headache for employers. Every company seems to have a different approach and opinion about social media and its role in the workplace. Some companies have blocked employee access to social media sites, while others have developed policies to cope with identified social media risks. Other companies are still scratching their heads trying to figure out what to do.
Social Media Compliance Survey
The Society of Corporate Compliance and Ethics (SCCE) and the Health Care Compliance Association (HAAC) have teamed up to prepare a report about social media compliance. The “Social Media and Compliance Report 2011” is a timely one, as the issue of social media in the workplace has raised a lot of concerns. In the executive summary of the report, it states:
“More companies, although still a minority, now have policies for employee social media usage outside of work, and more companies have had to discipline employees for their activity online. At the same time, business has recognized that not all social media sites are the same, setting site-specific policies.”
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The SCCE and HCCA report uncovered some interesting findings in their social media compliance survey.
- 1/3 of respondents reported that their organization has policies in place to address the usage of social media sites outside of work.
- A lack of policy over social media doesn’t mean company has no policies at all.
- The type of company – non or for-profit, impacts the likelihood of a social media policy.
- Site-specific policies have been put in place by companies. Most of them give the green light to LinkedIn.
- Employees are being disciplined for inappropriate social media used both at and away from the workplace.
Based on the findings of the report, it’s become clear that employers are aware that there are both opportunities and risks when it comes to social media. As more companies turn to social media as a marketing tool, it’s evident that social media can’t be cut from the workplace. In order to mitigate risks, controls such as policies, monitoring site use and reprimanding wrongdoers, need to be established and enforced. Some companies have coped with social media risks through training programs and information sessions for employees – training them on what types of information they are permitted to talk about (some corporate information is private) who is allowed to manage company social media accounts, avoid discussing contracts or business-related topics with fellow employees over social media sites and so on. Employees need to understand that they have a job to do and time cannot be wasted by sitting on social media sites.
The companies that encourage employees to use social media often request that employees include a statement on their social media profile or blog, similar to the following:
“The opinions and comments expressed on this blog (on my Twitter account, on my Facebook page, etc.) are those of my own and may not necessarily be that of my employer.”
Although the number of companies adopting social media policies continues to grow, employers need to improve monitoring programs in order to ensure employees remain compliant. Paper policies are important, but they are just the beginning.