Beginning his career with i-Sight in 1999, Joe’s entrepreneurial roots run deep. At the age of 15 he ran a successful ice cream peddling business, recruiting his parents into the supply chain to keep his freezers stocked on busy days. Today he puts his business acumen to the test as CEO of i-Sight and is always looking to push the envelope, whether it’s with new product ideas, sales strategy or breaking the sound barrier in his Subaru Impreza. When he isn’t at work, Joe’s two young daughters keep him busy, but not busy enough to stop him from working at lowering his six handicap on the golf course. Joe has a Bachelor of International Business (with Honors) from Carleton University.