Effective Social Media Policies
As we’ve mentioned before, a social media policy should serve as a guide for employee social media activity – not just a list of don’ts. Last week we held a webinar, “10 Things to Include in Every Social Media Policy,” led by Sharlyn Lauby, SPHR, CPLP, President of ITM Group and blogger over at HR Bartender. During the webinar, Lauby used real-life examples to demonstrate what goes into an effective social media policy.
There are 10 things that Lauby recommends you think about when putting together your social media policy. Here’s a look at a few of the items on Lauby’s must-have list:
1. Tell people the purpose
Why is your company using social media? When employees understand why social media is being used in or by the company, they are better equipped to help with the company’s social media agenda.
2. Agree upon ownership
[isight-ad]Who owns your social media account(s)? Do social media connections belong to the employee who has been interacting with them or do they belong to the company? You’ll also want to address naming conventions for social media accounts. For example, do you want your employees to have the company name included in the Twitter handles?
3. Be authentic
Be human. If you have a team of people working on your company’s social media accounts, how do you want them to identify themselves? Employees need to understand that they have to take responsibility for what they say on social media.
4. Exercise good judgement
People have different opinions. It’s how companies manage their presence on social media that makes a difference. How are you going to train employees and sensitize them to these different opinions? There’s a fine line between witty commentary and offending someone, and your employees need to know where that line is.
5. Mobile is not social
Mobile and social are two different things. As “bring your own device” continues to be a growing trend, you need to make sure that your policy supports employee equipment use – who maintains it? What happens when devices are lost or stolen? Can employees login to the company website from anywhere? You need to think about mobile when developing your social media policy, especially if you expect employees to login to social media accounts on laptops, smart phones and tablets.
To find out what the other 5 social media policy must-haves are, check out the full recording of the webinar, which you can access here.